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Clean Creatives: PR Professionals for a Safe Climate

Over 50 Canadian advertisers and PR agencies have joined a 900-strong global group that has pledged not to work for the fossil fuel industry.

Founded in the U.S., the Clean Creatives group aims to shine a light on the key and often overlooked role advertisers play in generating and spreading disinformation about fossil fuels and the climate crisis. Some companies have also joined the group, pledging not to hire ad companies collaborating with fossil fuel promotion.

Read more in the National Observer.